Our Mission & Strategy

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My OC Certified Farmers Markets operate multiple farmers markets in Orange County, CA. Our markets provide a direct connection to more than 200 vendors with deep roots in Orange County and Southern California, including farms, nurseries, bakeries, meat and seafood providers, cheese makers and specialty food producers.

Our Farmers Markets contribute to the success of local food growers and producers, as well as create vibrant community gatherings. As a trade association, success for our vendors is our primary objective. Listening and learning from vendors and shoppers produces outstanding farmers markets where vendors prosper and communities thrive.

My OC Certified Farmers Market is a catalyst for the nation’s most prosperous, healthy and sustainable food system.

· Food producers thrive and expand

· All residents have access to farm fresh food

· Farmers markets build, nourish and inspire community

We believe that to be an effective leader at growing an equitable, healthy, and sustainable local food system, we need to reflect those principles internally. It all starts with a strong foundation. We are a sustainable organization that invests in its vendors, employees and volunteers.

Embracing equity as a guiding principle, we encourage employment applications from candidates with diverse backgrounds and from underrepresented groups. We believe that when we represent a diversity of perspectives and life experiences, we can be most responsive to the needs of our vendors and shoppers, and better reflect the communities where our markets call home.

For our vendors, we are a marketing organization that attracts shoppers to marketplaces where small businesses can prosper. We are committed to providing business acceleration opportunities such as expanded marketplaces, educational workshops and a diversified shopper base.